MarketingBeyondAds on (November 30, 1999 at 12:00 am)

The last minute about getting the customer's participation is just brilliant. Powerful marketing comes from stepping away from the demographic data and REALLY getting to know you customers.

EBooks110 on (November 30, 1999 at 12:00 am)

Good video

TheTalaash600 on (November 30, 1999 at 12:00 am)

Kotler! you are a genious

bizopclothing on (November 30, 1999 at 12:00 am)

A good marketing strategy is the key to success.

markettheworld on (November 30, 1999 at 12:00 am)

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cyberX10 on (November 30, 1999 at 12:00 am)

@thegreatgarry well said

thegreatgarry on (November 30, 1999 at 12:00 am)

Kotler is simply amazing.... the last quote in this video was very useful... we have to know the customer more than the database..so they can create ads for us... great lesson...

getnasty08 on (November 30, 1999 at 12:00 am)

check out 'Kotler is dead!' by A. Smithee (Stephen Brown) its in the EJM 1997 31 (3/4) 317-325 It's a good read

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greatofflinemarket on (November 30, 1999 at 12:00 am)

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